Sustainable development is a way to become more future-proof as an individual, team and organization. This implies a change in mindset from profit- to value-driven, and from fixing in the short-term to creating for long-term. The soul of an organization comes to life when the values ​​of the organization, as described in the vision, are actually embodied. When attention is given to the long-term focus on a daily basis, integrity and effectiveness arises. This is called conscious leadership.